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The coolest thing I picked up at SXSWi: a “preview pack” of Stephen Anderson’s card set for UX designers. Each card highlights a psychological principle that can turn a good user experience into an amazing one. Bonus: illustrations by Kevin Cornell.
The full set is now available for pre-order at http://getmentalnotes.com. Meanwhile you can download a PDF of the preview pack: http://getmentalnotes.com/assets/Mental-Notes-sneak-preview.pdf (direct link)